Pictured at the event: Colin Carr, CPR Works, Elizabeth Clements, Quarry Products Association, with CiB event host Sandy Toksvig.

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National Awards

WOLVES COMPANY WINS WEBSITE “OSCAR”

CPR Works has won a website “Oscar” in Europe’s biggest and most prestigious corporate communications contest.

We took top prize for the “Most Imaginative” website – www.virtualquarry.co.uk - in the 2006 Communicator’s in Business awards held in Bournemouth.

It beat off stiff competition from the “Six Steps to Success” website from BT and also from global PR and image consultants Trident Communications, who produced A&O Online for international law firm Allen & Overy.

The Virtual Quarry, aimed at teachers and young schoolchildren at key stages 2 and 3, was launched in January for the Quarry Products Association.

Said CPR Works MD Colin Carr: “It has shown once and for all that websites can level the playing field.

“We’ve been in business more than a decade as a small but successful West Midlands-based company with just five staff and a network of key strategic partners.

“But it’s about having the talent on board and a client with vision, allowing us to compete at the highest level with any size department or agency team.”

The winning site - virtualquarry.co.uk - was launched by the Quarry Products Association in January to help teachers with an interest in quarrying and geography plan their lessons and to de-mystify.

Youngsters can see how quarrying materials are used to build a town, drive a lorry through the quarry gates, talk to the quarry manager and other key staff to find out what really goes on behind the quarry gates.

They can also help restore a cartoon quarry, examine fossils through a virtual microscope and even enter a ‘rock cinema’.

The awards judges gave the website a maximum four stars and described it as a fun site that “oozes come inside and play”.

The judge chairman of the judging panel said: “The level of attention to detail (in the virtual quarry tour) is amazing. If the were just one element to this design that was innovative I would say well done.

But there is so much more than that. – the interactive microscope, rock cinema, restoration project…. the list is endless.

“This virtual world is very realistic and far removed from the average Flash-based worlds you find on the web. The animation remains fantastic throughout.”

The site also won a Award of Excellence as a finalist in the Best Use of Animation category, where the judges said that an innovative and sound use of Macromedia Shockwave and Flash had managed to create a site that’s both fun to use and educational.

“It deserves to succeed,” said the judging panel chairman.

The project was substantially supported by the Mineral Industry Research Organisation MIST fund.

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See also: 2007 International Webby Award - Nominee
See also: 2007 Class Winners CiB Midlands Electronic Media
Seel also: Why CPR is in a class of its own