Website Services

Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (sometimes called Search Engine Marketing) is the process of increasing visibility of your online business to achieve top search engine rankings for relevant, targeted key phrases with the major search engines.

Search engine optimisation refers to modifying a website for search engines to make visitors aware of your products or services.

Professional optimisation will increase qualified traffic, generate website enquiries and help convert Internet leads into sales, where relevant.

Contrary to any sales hype you may read elsewhere, there are still no silver bullets for search engine success. No software products are available that can automate the search engine optimisation process satisfactorily.

Why does my company's website need Search Engine Optimisation?

You may have the best looking site on the web, or the best product in the world, but if no-one is going to visit your site why bother having a website at all?

Your pages need to be:

• jam-packed full of content
• search engine friendly and
• easily found by potential customers

This WILL increase your online business.

Search engine optimisation can make your site work for you in the way you need it to.

Why should I choose CPR Works?

This is no time for modesty. Because we are very good at what we do.

Many Search Engine Optimisation or Search Engine Marketing companies offer standard optimisation packages aimed at large companies and online businesses. This means that they can sometimes charge tens of thousand pounds for their services.

CPR Works is (mostly) aimed at small to medium sized online businesses with limited marketing budgets... although we like to think we can mix it with the big boys too.

At CPR Works we NEVER use automated software, which allows us to create a bespoke search engine solution specifically tailored to YOUR online business needs.

We endeavour to get good results (if not excellent ones) on the 'organic search' with the major search engines, Google UK, MSN UK, Yahoo UK and AOL UK and all on a limited budget.

Search Engine Optimisation Services

What We Do

• Manual Submissions -We will submit your website by hand to all the major search engines (Google, MSN, Yahoo and AOL) every month, plus another 50 search engines and directories from the beginning of your campaign to its conclusion. Everything we do is tailored to your particular product or service.

• Visibility Report -We generate a visibility report for your website at the beginning of your campaign including bench marking against a range of agreed search terms with all the major search engines (Google, MSN, Yahoo and AOL). All of CPR Works search engine optimisation campaigns can receive a minimum of three visibility reports at the beginning, middle and end of your campaign in Word format, e-mailed to an address of your choice.

• Market Research - CPR Works can undertake market research on your competitors across the major search engines.

• Keyword Generation - CPR Works can also manually generate a list of agreed search terms (keywords) tailored to your product or service.

• Keyword Research - We'll research the keyword selection against all the major search engines and augment them if required.

• Meta Tag Creation and Augmentation - And we can appraise your meta tags within the source code of your web pages and create and augment the meta tags to make them search engine friendly.

• Critique and Advice on Page Construction - CPR Works can critique your web page construction and offer advice on the best way to construct your pages to optimise them for search engines.

• Page Content Optimisation - CPR Works can optimise the content of your web pages using your keywords and phrases and integrating headers and bold type and the creation or addition of a site map and text links.

• Copywriting - The expertise is inhouse. We can augment or rewrite existing copy on your web pages to better promote your web site to the search engines.

• Reciprocal links Campaign - This involves researching and contacting related web sites to link back to your site and vice versa. Google, in particular, places some importance on reciprocal links or backward links when ranking web sites.

• Text Only Site - CPR Works can create a custom text only website for your business. The advantages are twofold. Firstly, your site will be visual disability friendly, and secondly gives your business additional pages to promote to the search engines. We also offer advice on W3C compliance for your website.

• Post Campaign Reporting - We offer a post search engine optimisation reporting service.

This includes:
Bench marking of campaign keywords
Resubmission of your website to 50 search engines
Statistical and graphical update on search engine performance of your site

The post campaign report can be generated monthly, quarterly, bi-annually or annually and is in the form of a word document. This can be e-mailed to an address of your choice.

Our visibility reports give statistical and graphical information regarding the position of your web site with the major search engines (Google, MSN, Yahoo and AOL) in the U.K., against your campaign keywords and phrases.

As CPR Works NEVER use automated software, we can guarantee that the results in the visibilty reports are 100% accurate for the date of issue.

See some sample reports HERE

You can get some explanations of search engine terminology in our Website Glossary.

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