About the project

Lime isn’t chicken feed! Well it is actually, as it’s added to chicken feed supplements – as well as being used in all sorts of ways and many different industries.

From building, to make aerated concrete blocks and bricks, to agriculture, where it helps improve soils, from chemicals to drinking water, lime is an essential ingredient to all our lives. The British Lime Association wanted a website that matched the professional, award-winning good looks of its parent body, the Mineral Products Association’s website.

And that’s exactly what we delivered.